Understanding Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us Regarding Contemporary Masculinity and a Shifting Society.
Coming of age in London during the noughties, I was constantly surrounded by suits. You saw them on City financiers hurrying through the financial district. They were worn by fathers in the city's great park, kicking footballs in the evening light. At school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has functioned as a uniform of seriousness, projecting power and performance—qualities I was expected to embrace to become a "adult". Yet, until recently, my generation seemed to wear them infrequently, and they had all but vanished from my consciousness.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a subdued black overcoat, crisp white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captured the public's imagination like no other recent contender for city hall. Yet whether he was celebrating in a music venue or attending a film premiere, one thing was mostly constant: he was almost always in a suit. Loosely tailored, contemporary with soft shoulders, yet traditional, his is a quintessentially professional millennial suit—that is, as typical as it can be for a generation that rarely chooses to wear one.
"This garment is in this weird position," notes men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal locations: marriages, memorials, and sometimes, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "essentially represents a tradition that has long ceded from daily life." Many politicians "don this attire to say: 'I represent a politician, you can trust me. You should vote for me. I have authority.'" Although the suit has historically signaled this, today it enacts authority in the attempt of winning public trust. As Guy elaborates: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it performs manliness, authority and even proximity to power.
This analysis resonated deeply. On the infrequent times I require a suit—for a wedding or black-tie event—I retrieve the one I bought from a Tokyo department store several years ago. When I first selected it, it made me feel refined and high-end, but its tailored fit now feels passé. I suspect this feeling will be only too familiar for numerous people in the global community whose parents come from somewhere else, especially global south countries.
It's no surprise, the everyday suit has fallen out of fashion. Similar to a pair of jeans, a suit's shape goes through cycles; a particular cut can thus define an era—and feel quickly outdated. Consider the present: more relaxed suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a significant investment for something likely to be out of fashion within a few seasons. Yet the appeal, at least in certain circles, endures: in the past year, major retailers report suit sales increasing more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something exceptional."
The Politics of a Accessible Suit
Mamdani's preferred suit is from Suitsupply, a European label that retails in a moderate price bracket. "Mamdani is very much a reflection of his upbringing," says Guy. "In his thirties, he's not poor but not extremely wealthy." Therefore, his moderately-priced suit will appeal to the group most likely to support him: people in their 30s and 40s, university-educated earning middle-class incomes, often discontented by the cost of housing. It's exactly the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits plausibly don't contradict his proposed policies—which include a capping rents, building affordable homes, and fare-free public buses.
"You could never imagine a former president wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and was raised in that property development world. A power suit fits naturally with that elite, just as more accessible brands fit naturally with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a well-known leader's "controversial" tan suit to other world leaders and their suspiciously polished, tailored appearance. As one UK leader learned, the suit doesn't just clothe the politician; it has the potential to define them.
Performance of Banality and A Shield
Perhaps the point is what one scholar calls the "enactment of banality", summoning the suit's historical role as a uniform of political power. Mamdani's particular choice taps into a deliberate understatement, not too casual nor too flashy—"conforming to norms" in an inconspicuous suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't neutral; scholars have long noted that its contemporary origins lie in imperial administration." Some also view it as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, perhaps especially to those who might question it.
This kind of sartorial "code-switching" is not a new phenomenon. Indeed historical leaders previously wore formal Western attire during their early years. Currently, other world leaders have started exchanging their usual fatigues for a black suit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the tension between insider and outsider is visible."
The attire Mamdani chooses is highly symbolic. "As a Muslim child of immigrants of Indian descent and a progressive politician, he is under pressure to conform to what many American voters look for as a sign of leadership," notes one author, while at the same time needing to navigate carefully by "not looking like an establishment figure selling out his non-mainstream roots and values."
Yet there is an sharp awareness of the different rules applied to suit-wearers and what is read into it. "This could stem in part from Mamdani being a younger leader, skilled to assume different identities to fit the situation, but it may also be part of his multicultural background, where code-switching between cultures, traditions and clothing styles is typical," it is said. "Some individuals can go unnoticed," but when others "seek to gain the power that suits represent," they must meticulously negotiate the codes associated with them.
In every seam of Mamdani's public persona, the dynamic between belonging and displacement, insider and outsider, is visible. I know well the discomfort of trying to conform to something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is not without meaning.